The Context

• Traditional Content Scanning is reaching its limits

• Increasing interest in making life better for good players (in addition to penalizing bad players)

• • Messages from good senders can be delivered without spam scanning to reduce load and avoid false positives
  • Messages from known bad senders should be slowed down, carefully scanned, greylisted, challenged, or rejected outright

• Good senders want an ability to demonstrate their goodness, either by Accreditation (3rd party assurance) or Reputation